Brand Identity

ARCHIVE is a music platform, focused on producing underground artists and organising techno parties and events in Sofia, Bulgaria. 

The team behind ARCHIVE associated the company with rather “glitch” identity because of their out of the matrix kind of taste for music and artists. Knowing this, I decided to enrich the visual identity.

The identity is based on a glitch, but it also illustrates the techno genre, the underground atmosphere and the trippy experience of the parties.